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"South Africa Airways strapline "We Are Africa" sold it as the premiere African airline with a vast network of routes across the continent. We illustrated this with a simple image of a cloud in the form of the continent using vapour trails from aeroplanes to illustrate routes and destinations. It also represented their expediency and efficiency."
01 NETWORK POSTER
02 PRESS CAMPAIGN
03 NORMADIC EXHIBITION
04 ONLINE ADVERT ISING CAMPAIGN |
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Advertising Campaign