 |
"We worked with Sony on a number of major campaigns for their music artists. The most identifiable was the brand we built for Jamiroquai. Taking the steer from the commercial world, we decided to develop an identifiable brand based around Jamiroquai’s buffalo horns. We created numerous iconic and playful ways to keep the brand alive including the imagery for his first two albums, including a gatefold vinyl album sleeve cover. This resulted in record-breaking vinyl sales. Jamiroquai still remains as one of the world’s most recognisable music brands."
 |
|
Brand